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Meet Make-Up Artist, Charlotte Yeomans

Meet Make-Up Artist, Charlotte Yeomans

barbour international
autumn winter 2018

From working on some of our much-loved national treasures such as Sienna Miller and Vicky McClure, to taking on projects across the pond with Sia’s favourite dancer, Maddie Ziegler, Charlotte Yeomans has truly honed her talent as a make-up artist. With catwalk, editorial and the all-important red carpet under her belt, it comes as no surprise that we snapped her up to take part in our Women’s AW18 shoot.

We sat down with Charlotte after the shoot to find out more about where she draws inspiration from and how she used the new collection to the perfect make up look.

Experiences and opportunities.

Being a freelance make up artist I get to work with a lot of film talent, particularly when they’re promoting their movies in the UK and at international film festivals. I also have the freedom to work on editorial pieces, red carpet appearances and various press commitments. Having the opportunity to do a wide range of work is one of the best things about my job, and whether it’s for appearances, fashion campaigns or even catwalk, I love it!

Discovering a love for make up.

I used to love painting and grew up as an avid fan of cinema (I’ve been known to watch films on repeat occasionally). I studied film at university and went on to work in the publicity side of the film industry and when I was there, I realised my heart was in the creative side of things and all those hours spent painting as a youngster should be put to good use. I thought about how I could combine my passion for painting and love for film and after admiring the looks that MUAs and stylists would create for actresses on the red carpet, I eventually realised that this is what I wanted to be doing – so I went on to study make up design at Greasepaint.

It's important to practice your skills as much as possible, whether it’s on yourself, your friends or doing test shoots, it’s really where you’ll learn the most. I also tried to assist make up artists wherever I possibly could – I learned a lot on my course, but nothing quiet beats being thrown in at the deep end!


Inspiration from the traditional and contemporary.

I’m magazine and Instagram obsessed which really helps me to keep up-to-date with the latest trends in both beauty and fashion. It really doesn’t feel like work when you’re flicking through them, or scrolling on your feed and looking at the beautiful creative images. I follow a lot of incredible make up artists and really admire the work and creative talent out there.

I grew up surrounded by magazines as a few of my family worked in the industry so it comes as no surprise that I tend to hoard them. For me, physically flicking through stunning editorial images can’t be beaten. I have endless tear sheets that I revisit whenever I have an exciting project coming up.



When a job doesn’t seem like work.

My favourite thing about being a make up artist is the mix of people I get to work with – no two days are ever the same. I’ve been lucky enough to work with creative and inspiring people from photographers and stylists to film talent. I work with stylist Holly Ounstead on a number of British actresses together and she is one of my favourite people to collaborate with – I love her style and creative ideas. She’s incredibly supportive and it makes coming up with the make up aesthetics to complement her outfits so easy. She is also really fun to work with which is one of the most important things – we always have a laugh when we work together.

I also get a great sense of satisfaction from seeing the complete look come together. Whether it’s spotting the images from an editorial in a magazine, or seeing an actress walk down the red carpet, there’s a real sense of achievement in seeing the end results.

Developing a concept for BI AW18.

The shoot was so much fun to work on. Holly and I talked about the ideas behind the concept beforehand and we wanted it to be fresh, youthful and with a lot of energy. So, both the make up and the styling needed to reflect a contemporary Barbour customer in order to make it relatable and achievable.

Drawing from the concept of youth, I kept the make up really clean and fresh with lovely luminous skin. The hair had a loose, relaxed tousled wave which looks great but also meant that when we were shooting outside (particularly on the roof), there was a lot of movement which kept it feeling dynamic and natural.

It was important that the clothes and make up worked together to enhance one another and I think this worked well, particularly with my favourite piece from the AW18 collection, the Jerez quilted jacket. It’s great for keeping warm when you’re outdoors, but it’s also sleek and contemporary which makes it the perfect piece.

Discover the full Barbour International AW18 Collection here.


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