Jun 28, 2021
This summer, we’re opening up a platform for a series of enthusiastic project starters to share their passion projects and how they turn their creative passions into businesses, or a creative outlet to nurture their talents.
Next up in our series is Daisy Deane, founder of The Ring Archive, who turned her love of finding hidden gems into a growing vintage jewellery business. We chatted to her to learn more about the ins and outs of her passion project, and how this helps her stay creative and original.
What inspired you to start The Ring Archive?
When I was out and about, on shoots or even getting my nails done, people would comment on my rings, saying “I’d buy those if you sold them!” So, after some research and planning it around my work, I gave it a go.
What is it that you love about vintage jewellery?
Mainly that each piece is unique. They’ve been on a journey and have stories behind them. Jewellery can hold emotional value, and I love to wonder what it meant to the last owner. Also, it’s sustainable, rather than consuming new jewellery. It’s recycled and high quality.
What does ‘passion project’ mean to you?
Having something outside of your day-to-day job that brings you joy, and you constantly find the drive, determination and love to keep going!
How did you go from taking a passion and turning it into a project/business?
It started as a passion to spread the knowledge that you can find unique vintage jewellery that’s affordable. Then I started to invest my small profits in packaging, branding and thought about my margins more, taking the finance and money side of things more seriously.
Where do you see The Ring Archive in three years?
Hopefully with a fully functioning shop online, a service that loans jewellery to stylists and shoots, and with a big enough archive to always have stock that people want. Possibly a special engagement ring sourcing service too - there’s something so special about being part of that process.
How does your passion project help you stay creative?
It gives me the space to put love and care into something without too much time constraints and pressure. I want to make sure it’s kept enjoyable and as stress-free as possible.
How important is creativity for keeping a balanced/healthy mindset?
Immensely so. Being creative is a place to get lost, find happiness, and just give yourself some time out from the trials and tribulations of normal life. A passion project gives me the space to put love and care into something without too many time constraints or pressures. My day-to-day work environments can be high pressure, so I want to keep this stress-free.
What would your advice be to anyone else thinking of starting up a passion project?
If the idea excites you, do it! But also make sure it’s going to financially work and that you have the time to do it. You don’t want to start resenting something that was meant to be a creative outlet.
SHOP DAISY'S STYLE