Creative Consulting with Rachel Williams: Passion Projects

Creative Consulting with Rachel Williams: Passion Projects

Barbour International was born from passion, so to celebrate passion projects this summer, we’re getting to know a series of creators talking about their creative outlets, whether they’ve turned them into careers, or used them as a way to nurture their creativity and explore their craft.

Next up in our series is Creative Consultant Rachel Williams, an all-rounder who helps brands creatively, using her wealth of knowledge and contacts. We caught up with her to find out how this one-person force has turned her passion project into a career.

Rachel Williams wears the Barbour International AW21 Preview Women's collection

How did you get into creative consulting?

I started as a fashion stylist and realised my ideas and visions spread across multiple creative areas, which then led to consulting on whole projects and art direction.

What inspired you to start your own creative consulting/styling project/business?

Freedom. I didn’t want my creativity limited by one singular job title.

Rachel Williams wears the Barbour International AW21 Preview Women's collectionRachel Williams wears the Barbour International AW21 Preview Women's collection

What does ‘passion project’ mean to you?

It means life to me - choosing how I want to live my life and not conforming to what you're meant to do. I want to be able to create freely. My biggest currency will always be my mind.

What was something that surprised you about turning your passion into a career?

The speed at which brands saw my vision too.

Rachel Williams wears the Barbour International AW21 Preview Women's collection

What was your mission/aim when starting your passion project?

I was creating for creating sake, my own mental health, and as some form of self-expression. I only realise the rate I was working at and how much content I was creating last year now that I'm back to 'work'.

Where do you see your creative consulting/styling in three years?

Bigger activations, bigger brands and worldwide usage.

Rachel Williams wears the Barbour International AW21 Preview Women's collectionRachel Williams wears the Barbour International AW21 Preview Women's collection

Why do you think it’s important to pursue a project that you’re so passionate about?

Because life is too short to be working for someone else's passion project.

What would your advice be to anyone else thinking of starting up a passion project?

Just start. Be smart and start small. Invest in yourself.

Rachel Williams wears the Barbour International AW21 Preview Women's collection

Stay tuned on our blog to read more passion project stories, or discover the full campaign, here.

Barbour International AW21 Preview women's collectionBarbour International AW21 Preview Women's collection

SHOP RACHEL'S STYLE

 

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